We build products that work
- because of who builds them.

Infinite Arc AI is the company behind VendAce.

AI Building

Infinite Arc AI is a sales training company built around a rare combination: world-class educators from the world's most rigorous institutions, Oxford-trained machine learning engineers and research advisors, and 30+ years of consultative enterprise sales leadership.

Our flagship product, VendAce, is what happens when those three disciplines come together. It's the first sales training platform architected from the ground up by people who genuinely understand how humans actually learn - not just how AI generates dialogue.

We exist because the way most adult professional skill is taught is fundamentally broken. The old training playbooks were built for a world that no longer exists. AI has changed what's possible. We're here to build the products that finally take advantage of that - starting with VendAce, and continuing with everything we build next.

Core Executive Team

Nathan Salter Perez

Nathan Salter Perez

Founder & CEO

Oxford ML engineer and former Deputy Head of Mathematics at Eton College. Architect of the VendAce proprietary ML framework and pedagogical engine.

Mahmudur Rahman

Mahmudur Rahman

Co-Founder & Growth Lead

Eton College Orwell Scholar and King's College London Physics & Philosophy. Architect of institutional networking and high-scale distribution. Engineering strategic partnerships and the VendAce market entry engine.

Leonardo Martín

Leonardo Martín

Co-Founder & Lead Architect

Systems Architect specializing in high-performance scalability. Leading the technical transition of the VendAce infrastructure to a global enterprise-ready solution.

Strategic Operational Team

Matthew Atkinson

Matthew Atkinson

Sales & Strategy Lead

30 years in enterprise sales and leadership roles. Expert in translating C-Suite psychology and complex objection-handling into the AI's tactical training frameworks.

Leonor Atkinson Perez

Leonor Atkinson Perez

Partner Lead

Specialist in business development, resource management, and project operations across EMEA. Expert in building and managing executive relationships and cross-border partnerships.

Maximos Atkinson Perez

Maximos Atkinson Perez

Business Development Lead

Systems specialist in automated outbound infrastructure and institutional networking. Driving high-velocity outreach sequences and leading the local market activation for the B2C expansion.

Nefeli Kotopoulos

Nefeli Kotopoulos

Marketing Lead

Specialist in marketing strategy and content creation. Develops and executes marketing initiatives to build brand awareness and drive engagement.

Advisory Board

Dr. Sasha Salter

Dr. Sasha Salter

AI & Machine Learning Advisor

Oxford PhD in Machine Learning & Robotics. Advises on machine learning strategy and technical development for VendAce.